My Backyard Chronicles — Brand Identity for Sustainable Toys
A memorable children's brand is built on imagination, simplicity, and longevity. Created for My Backyard Chronicles, the identity translates the timeless qualities of wooden toys into a contemporary visual system that reflects creativity, exploration, and sustainable thinking.
Built on the modular logic of wooden blocks, the identity evolves through a flexible logo system that adapts across products, packaging, and brand communications. Simple geometric forms create a playful yet disciplined visual language, balancing warmth with clarity while supporting efficient production across a wide range of applications.
The project demonstrates how a thoughtful identity system can communicate environmental values through design, creating a brand that feels timeless, adaptable, and engaging for both children and parents.
Creative Direction | Art Direction | Brand Identity: Lidia Krupka / LK Visual Communications
