my backyard chronicles — sustainable timeless toys
One of the main challenges in creating the branding was the very long name.
We decided to focus on the playfulness and mobility inherent in the name "backyard".
We’ve made imaginative use of wooden blocks to create the logo.
This approach provides a continual frame for play, with simplicity and flexibility in its applications. The result not only supports the environmentally friendly mandate of the company, but does it on a limited budget.
