My Backyard Chronicles — Sustainable Toy Brand Identity
Brand identity for My Backyard Chronicles, a sustainable toy brand focused on timeless, imaginative play. The visual concept draws from the simplicity and modularity of wooden blocks, translating them into a flexible logo system that evolves across applications. This approach reflects both the playful nature of the brand and its environmentally conscious values, creating a cohesive identity that is adaptable, minimal, and production-efficient.
