Three qualities hallmark my work. Experience, expertise, and attitude.

Experience
My clients benefit from my extensive and global experience. It encompasses a wide variety of design and advertising projects from the Gulf Region to North America.
I have worked in the demanding world of fashion and in the competitive arena of consumer advertising and brand ID. I'm fortunate in having been exposed to the best design influences of the 20th and 21st centuries, which has helped me develop a cultured, educated eye. Experience has taught me to work fast but I remain dedicated to perfection.

Expertise
I have special expertise in healthcare communications and have achieved a significant record of success in brand ID.
My work has garnered international acclaim, winning awards from the New York Festivals' Globals as well as from other top awards shows (Pace Awards, Canada; IN-AWE and RX Club, USA).

Attitude
I care about my clients' success. I ask for thorough briefings and question assumptions. I see my role as solving communications problems,
not decorating them.

Preferences? Although I have an impressive record of success in print advertising,
I prefer graphic design projects, branding and packaging. It is in these areas, where the visual aspect is primary, that I feel I can make the strongest contribution to my clients' success.

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