SDI Canada — Brand & Information Design for Healthcare Engineering
Engineering information is often technically accurate but visually inaccessible. Created for SDI Canada, a global leader in MRI shielding systems for hospitals and research laboratories, the project translates complex technical expertise into a clear and contemporary communication system.
Built on a structured language inspired by MRI diagnostics, architectural drawings, and engineering documentation, the identity combines disciplined typography, layered graphic forms, and precise information hierarchy to communicate highly specialized content with clarity and confidence. Every design decision reinforces the precision and reliability expected within the healthcare and engineering sectors.
From corporate communications and technical publications to information graphics and marketing materials, the project demonstrates how thoughtful information design can make complex engineering solutions more accessible while maintaining scientific accuracy and professional authority.
Creative Direction | Art Direction | Brand Identity | Information Design | Editorial Design: Lidia Krupka / LK Visual Communications
Client — SDI Canada
Copywriter — Kalman Dreisziger
PM — Nadine Landry
